MSN search.
MSN was showing results from inktomi and looksmart but when yahoo captured them it’s obvious for Microsoft to develop there own search
Descriptive page titles and page content are playing a vital role on the search result of msn. Internal pages are liked to grow well as compare to the main page.
Crawling of pages by msn is little poor if compared to Google and yahoo. They are no where comprehensive as compare to yahoo and Google when crawling big sites like ebay and amazon
MSN still left behind them self to distinguish quality back links from low quality backlinks. Some more back links can bias the results no matter what may be the quality. They stand a quite better in query processing as compare to yahoo as they process queries by meaning instead of literally that yahoo does. But still they are far away from Google.
As microsofts limited crawling history MSN is not as good as the other major search engines to differentiate between real organic citations and low quality links. The effect of ranking is quicker than other. Sites with relatively few quality links that gain
Site authority is being considered by all major search engines except MSN when evaluating pages. Also they are not as good as the other engines at determining age related trust scores. New sites doing general textbook SEO and acquiring a few descriptive inbound links (perhaps even low quality links) can rank well in MSN within a month.
Microsoft Content Ads is the most advanced paid search ad platform on the web.msn seems to be lacking editorial with its internal relevancy measurement team. They don’t even think from a social aspect.
MSN SEO Tools
MSN has a wide array of new and interesting search marketing tools. Their biggest limiting factor with them is that they have limited search market share.
Some of the more interesting tools are
• Keyword Search Funnel Tool - shows terms that people search for before or after they search for a particular keyword
• Demographic Prediction Tool - predicts the demographics of searchers by keyword or site visitors by website
• Online Commercial Intention Detection Tool - estimates the probability of a search query or web page being commercial, informational-transactional, or
• Search Result Clustering Tool - clusters search results based on related topics
You can view more of their tools under the demo section at Microsoft's Adlab.
They have MSN Search, Microsoft AdCenter, and Windows Live Search. All these things are pretty much the same thing and are meshed together, the only difference between them is that Microsoft does not know what brand they want to push.
From search marketing perspective if you do standard textbook SEO practices and actively build links it is reasonable to expect to be able to rank well in MSN within about a month. If you are trying to rank for highly spammed keyword phrases keep in mind that many of the top results will have thousands and thousands of spammy links. The biggest benefit to new webmasters trying to rank in Microsoft is how quickly they rank new sites which have shown inbound link bursts.
One note of caution with Microsoft Search is that they are so new to the market that they are rapidly changing their relevancy algorithms as they try to play catch up with Yahoo! and Google, both of which had many years of a head start on them. Having said that, expect that sometimes you will rank where your site does not belong, and over time some of those rankings may go away. Additionally sometimes they may not rank you where you do belong, and the rankings will continue to shift to and fro as they keep testing new technologies.
Microsoft has a small market share, but the biggest things a search marketer has to consider with Microsoft are their vast vats of cash and the dominance on the operating system front.
So far they have lost many distribution battles to Google, but they picked up Amazon.com as a partner, and they can use their operating system software pricing to gain influence over computer manufacturer related distribution partnerships.
The next version of Internet Explorer will integrate search into the browser. This may increase the overall size of the search market by making search more convenient, and boost Microsoft's share of the search pie. This will also require search engines to bid for placement as the default search provider, and nobody is sitting on as much cash as Microsoft is.
Microsoft has one of the largest email user bases. They have been testing integrating search and showing contextually relevant ads in desktop email software. Microsoft also purchased Massive, Inc., a firm which places ads in video games.
Microsoft users tend to be default users who are less advertisement adverse than a typical Google user. Even though Microsoft has a small marketshare they should not be overlooked due to their primitive search algorithms (and thus ease of relevancy manipulation), defaultish users, and potential market growth opportunity associated with the launch of their next web browser.
Learn More
• MSN Guidelines for Successful Indexing
• MSN Site Owner Help
• MSN Search Blog
• MSN AdCenter Blog
• Microsoft AdLab
• Microsoft Research
Worker Blogs
• Robert Scoble - he is probably known as one of the top 10 bloggers, but after working for Microsoft for years he left on June 10th, 2006.
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