Owner of an online business! You must be dreaming about no 1 position in major players like Google, Yahoo, MSN. If you are already having any idea about search engine optimization and know how effective SEO can be for your business then you should be aware of what are the important factors. And how to well stood in this high competition.
The 1st part though most of us ignore is to understand the behavior of the major SE’s. the recent market study shows 61.6 % of the search market is occupied by Google, 20.4% by yahoo, 9.1 % by MSN and rest by other search engines.
The question is, is there any different strategy of the search engines to rank sites or all of them follows the same, before some days I was working for one of the inhouse site for the keyword Like “web development company” this was ranking well in google where poorly ranking in yahoo and no where found in msn. A common thinking there may exist in many of us that as we are optimizing our site for the Google, it will be well ranked in others too. I was completely proofed my self. No all of them have there own style of giving rank to the results and most of them have their own different algorithm. Don’t be in confusion and don’t think that you have been banned in that search engine for which you are not ranking.
Let’s discuss some of the important aspect upon which engines rely upon.
The factor we will discuss here.
1. onpage content
2. Crawling
3. query processing
4. link reputation
5. Page vs site
6. Site age
7. paid search
8. editorial
9. social aspect
10. SEO tools
11. business prospective
12. marketing perspective
To be frank I have collected all the information from seobook.com article written by Aaron Wall on June 13, 2006 , I have just divided it search engine wise and tried to put it in my own style.
So friend I will post what Aaron Wall is saying about yahoo in my next post. Stay Tuned.
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