Yahoo!
Yahoo has been in the market from 1994 founded by David Filo and Jerry Yang as a directory. In the starting they are providing there search results to other third party but they have acquired it as they feel the importance of search market.
Yahoo pays importance to onpage content, if you are well optimized your meta elements you will rank high, yahoo does this to support his paid results to look as organic.
Yahoo can crawl deeply as far as link popularity is concern but may face difficulty if two or more number of special characters is present in the URLs.
All the words in the search keyword is considered in yahoo. For example if you are searching for “ how to find hotel” , it will try to search for “how” +”to”+”find”+”hotel” unlike google which give priority to semantics of the words of them and neglect common stuff words. Yahoo! puts quite a bit of weight even on common words that occur in the search query.
A good number of back link irrespective of there quality, focused anchor text, trust scores these is what yahoo still paying attention
Inbound links to a particular page and links to that site, yahoo consider both. Pages of a new sites have a chance to rank well if they manage to collect good number of descriptive inbound links
Site age is not a matter for yahoo as compare to Google. A page of 2 to 3 month can have a good rank on yahoo organic result page.
Inclusion to yahoo directory, yahoo paid results is manually edited. Yahoo also review there search query for in many industry for some competitive search queries. Some of the top search result may be hand coded. Yahoo also manually reviews some of the spammed categories.
Yahoo buyed del.icio.us, a social bookmarking site. They are also having a similar kind of there own product My Yahoo!, yahoo answers a question answering service.
Yahoo! has a number of useful SEO tools.
• Overture Keyword Selector Tool - shows prior month search volumes across Yahoo! and their search network.
• Overture View Bids Tool - displays the top ads and bid prices by keyword in the Yahoo! Search Marketing ad network.
• Yahoo! Site Explorer - shows which pages Yahoo! has indexed from a site and which pages they know of that link at pages on your site.
• Yahoo! Mindset - shows you how Yahoo! can bias search results more toward informational or commercial search results.
• Yahoo! Advanced Search Page - makes it easy to look for .edu and .gov backlinks
o while doing link:http://www.site.com/page.html searches (links to an individual page)
o while doing linkdomain:www.site.com/ searches (links to any page on a particular domain)
• Yahoo! Buzz - shows current popular searches
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