Selecting keywords is the most important part of search engine optimization. Roughly if we will divide the whole SEO process as two parts then no doubt selection of keywords will be the 1st one and the 2nd one is all other SEO activities. Main aim of the keywords selection process is to find out the keywords, which are less competitive, have high search volume and which are targeted towards the specific visitors that we want for us.
What & why high search volume: - Consider a keyword, which is being searched, by no one or a very less number of visitors are searching for it. Now even if we got a position for that keyword then there is a less chance of getting business.
Why less competition: - It is always better to start your business campaigning from a lower competition. If there is more competition then there is less chance of your visibility. It will take time, money and manpower; so initially it is not affordable and wise.
Single word keywords are usually not well targeted and hard to obtain. Longer keywords are easier to rank well because they have less competition and typically have better conversion rate
What should be my keywords?
You will get an initial idea by answering the following questions from a normal visitors point of view.
What would you expect people to type in the browser to find your website?
If you were looking for your product what would you type?
What type of problems does your product or service solves?
What is the specialty about your product or services?
Finding keywords
There are different ways to finding good keyword list.
i. Data mine your site level search information if you have a site level search product.
ii. Problems your prospective customers may be trying to solve with your product or services (even if they don’t know you exist)
iii. Keyword tags on competitors website.
iv. Visible page copy on competitors website
v. From adword keywords list if it is running
vi. Related search suggestions on large search engines
vii. Keyword suggestion tools.
Keyword suggestion tools
http://inventory.overture.com/d/searchinventory/suggestion/
This yahoo tool combines singular and plural version of a word ad only a track those terms, which already have ads in place. Since yahoo makes money by selling ads and many automated bots search through the distribution network their result may run high (some highly competitive commercial terms are off by a factor greater than 10 fold). If you find the term “barber shop” gets 15 monthly search and you find a term like “Seattle barber shop” gets 37 monthly searches then likely some Seattle barber shop is frequently checking his ranking
http://www.google.com/webhp?complete=1&hl=en
As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass," Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar." Similarly, if you type in only part of a word, like "prog," Google Suggest might offer you refinements like "programming," "programming languages," "progesterone," or "progressive." You can choose one by scrolling up or down the list with the arrow keys or mouse.
https://adwords.google.com/select/KeywordToolExternal
The Keyword Tool is a great way to find new keywords for your ad campaigns. For example, if you run a budget hotel, the Keyword Tool can suggest helpful related keywords like "hotel discounts" or "motels." Adding these alternate terms to your ad group keyword lists can help you find new customers that you might otherwise have missed.
The Keyword Tool is especially helpful in three situations:
* When you first create a new ad group
* When your current keywords are performing poorly and you need to find better options
* When you have one keyword that really works well and want to find more like it
http://freekeywords.wordtracker.com/?
With Wordtracker's intuitive, easy-to-use interface, you can generate thousands of powerful keywords in just a matter of minutes. That means getting your keyword research done faster and putting the results to work sooner. The full version of Wordtracker allows you to quickly carry out searches on Google, Google News, Yahoo, MSN and other important targets so you know how much competition you're facing.
http://www.digitalpoint.com/tools/suggestion/
Digital Point’s Keyword Suggestion Tool combines data from both Wordtracker and Overture in one tool.
Enter a keyword phrase.
Enter the security code they provide. (This is to prevent spamming. Only need to enter this once per browser session.)
Digital Point returns two columns of data. The first column is Wordtracker and the second column is Overture. Each column is made up of the searched term plus alternative search terms. Next to each search term is the potential count. The count is the number of times a term is searched for per day.
http://tools.seobook.com/keyword-tools/seobook/
http://tools.seobook.com/keyword-tools/international/
Using the SEO Book keyword suggestion tool is a great way to choose the best search phrases for your website. You can type in any search word or phrase, hit suggest and the tool will look at how many people searched for the term on Yahoo search engine in the last month, the tool then estimates how many people have searched for the term on Google and MSN and gives you a good idea about how many people a month are searching for the term in total.
When you are using the tool type in what you think are going to be the biggest search phrases for your website, each time you use it the tool will tell you approximately how many people have searched for the phrase in the last month and it will also come up with other variations of the phrase you have typed in that you may also want to target.
Type in your main keyword and subtopic keywords. This free tool gives you related keywords that you can add to your research.
http://www.seochat.com/seo-tools/keyword-density/
This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since these will probably be ignored by search engines). It will avoid filtering out stop words in the middle of a term, however (for example: “designing with CSS” would go through, even though “with” is a stop word).
http://www.ranks.nl/tools/spider.html
Research your keywords and general page properties from an SEO point of view. Shows your keyword density and placement (prominence). The tools features options to show the page's headers, page elements, outgoing links and more. It will warn you when it detects possible stop words, adult words and 'poison words'.
http://www.ranks.nl/tools/keyword_combinations.html
A keyword list generator. The Keyword Combinations tool is made to create phrase / keyword lists by combining keywords. The generated lists can be useful when advertising on PPC search engines such as Google Adwords or Overture.
http://www.webmaster-money.org/tools/meta_tag_generator.php
Just cut and paste the contents of your site into the text box and click submit. Or type your sites URL into the text box at the bottom. This process is intended more to allow you to see what keywords are most common in your site text and to see if these match the kinds of keywords you want to be targeted within the search engines.
http://www.seotoolset.com/cgi-bin/checktraffic.cgi
This tool will produce an estimate of daily search activity for a specific keyword phrase on the Internet across the major search engines. This is only an estimate, and on a daily basis your mileage may vary.
Steps to follow
Use the above tools effectively and judiciously whenever they require and follow the steps.
- Collect the seed keywords
- Extract and generate keyword list by taking help of the tools.
- Filter the keywords according to their relevancy to the site
- Find out their search volume and competition.
- Choose the keywords by considering search volume and affordable competition.
- Distribute the keywords according to the site structure. Target the generic keywords for top-level URLs and slightly less generic keywords to the immediate low level and go accordingly from top to bottom.
It makes sense to optimize the same page for keyword phrases that shares some of the same keywords. A page that ranks well “search engine marketing” should easily be able to rank well for “professional search engine marketing” or “search engine marketing services”.
The goal of keywords is to choose terms that will bring well targeted traffic to your website. Each page on you’re a be targeted for a few different keyword phrases, Typically I like to just do about 1 to 2 primary and 2 to 3 secondary phrases.
Finally Choose the keywords that are descriptive enough for you to qualify the person and describe your product and the search term need to be general enough to be something that is frequently searched
No comments:
Post a Comment